Deskripsi Pekerjaan
Awera Resort seeks a passionate Social Media Manager to build our luxury resort's digital presence in the breathtaking paradise of Kepulauan Mentawai. You'll craft compelling content strategies that showcase our pristine beaches, world-class amenities, and unique cultural experiences, transforming our social channels into vibrant community hubs. This role requires a creative visionary who can translate our brand's essence into engaging narratives across platforms, drive measurable growth in audience engagement, and position Awera as the premier destination in Indonesia's hospitality landscape.
As the digital voice of our resort, you'll develop and execute integrated social media campaigns that align with our marketing objectives, collaborate with design teams to produce high-visual content, and analyze performance metrics to continuously optimize our strategy. You'll be instrumental in growing our follower base, fostering authentic connections with travelers, and converting digital engagement into memorable guest experiences. If you thrive at the intersection of creativity, analytics, and paradise living, this is your opportunity to shape Awera Resort's digital legacy.
Tanggung Jawab
- Develop and implement comprehensive social media strategies aligned with luxury resort brand positioning
- Create, curate, and publish engaging content (text, visuals, video) across all social platforms
- Plan and execute data-driven social media campaigns to boost brand awareness and engagement
- Monitor social media trends and competitor activities to identify growth opportunities
- Manage community engagement, respond to inquiries, and foster positive brand interactions
- Analyze performance metrics and generate monthly reports with actionable insights
- Collaborate with marketing and design teams to ensure cohesive brand messaging
- Manage social media advertising budgets and optimize campaign ROI
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 3+ years of proven social media management experience, preferably in hospitality/luxury sector
- Expertise in content creation, copywriting, and visual storytelling
- Proficiency in social media analytics tools (e.g., Meta Business Suite, Google Analytics)
- Strong understanding of Indonesian and international social media platforms
- Experience managing paid social media campaigns and budget optimization
- Excellent communication skills and ability to work in remote paradise locations
- Portfolio demonstrating successful social media campaigns and community growth