Deskripsi Pekerjaan
Join the dynamic team at CT Prime-Solutions as a dedicated Social Media Manager. We are seeking a creative and strategic professional to oversee our social media presence for our portfolio of nursing homes and healthcare facilities. In this pivotal role, you will be the driving force behind our digital brand identity, ensuring our content resonates with families and healthcare professionals alike.
Your expertise will be instrumental in driving brand awareness, enhancing our digital footprint, and fostering community engagement across all platforms. You will coordinate closely with facility management teams to ensure our online representation reflects the high standard of care and compassion we provide. This is an excellent opportunity to grow your career in digital marketing within the growing healthcare sector, working in a supportive environment that values innovation and professionalism.
Key focus areas include content strategy, community management, and performance analytics. If you are passionate about using social media to make a positive impact in the lives of seniors and their families, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive social media strategies tailored specifically for the healthcare and nursing home industry.
- Create engaging visual and written content, including social media posts, stories, infographics, and videos.
- Manage social media calendars to ensure consistent brand voice and timely content delivery.
- Monitor social media trends and analyze performance metrics to optimize campaigns and increase engagement.
- Coordinate with facility managers to showcase events, facility upgrades, and resident success stories.
- Engage with online communities to build trust, answer inquiries, and nurture relationships with prospective residents and families.
- Collaborate with the digital marketing team to implement SEO best practices and paid advertising campaigns.
Kualifikasi
- Proven experience as a Social Media Manager or Digital Marketer, preferably in healthcare, senior care, or hospitality.
- Strong command of English, with excellent written and verbal communication skills.
- Proficiency in social media management tools (e.g., Facebook Business Manager, Instagram, LinkedIn) and content creation software (e.g., Canva, Adobe Creative Suite).
- Ability to work independently and manage multiple nursing home accounts effectively while meeting deadlines.
- Creative mindset with a keen eye for detail, aesthetics, and storytelling.
- Basic understanding of SEO principles and digital advertising strategies.
- Relevant certification in digital marketing is a plus.