Deskripsi Pekerjaan
Are you a creative storyteller with a passion for building digital communities? Flesso is looking for a dynamic and data-driven Social Media Manager to join our team in Melaka. In this role, you will be the voice of our brand across multiple social platforms, crafting compelling narratives that resonate with our target audience and drive meaningful engagement.
As our Social Media Manager, you will be responsible for end-to-end content management, from strategic planning and calendar creation to community interaction and performance analysis. We are looking for someone who stays ahead of digital trends, understands the nuances of various social channels, and knows how to turn brand presence into measurable growth. If you are ready to elevate Flesso's digital footprint and thrive in a collaborative work environment, we want to hear from you.
Tanggung Jawab
- Develop and execute a comprehensive social media strategy to increase brand awareness and engagement.
- Plan, create, and curate high-quality, platform-specific content (visuals, copy, and video) for all active social channels.
- Manage the daily publishing calendar, ensuring consistency in brand tone and messaging.
- Actively engage with the community, responding to comments and messages to foster brand loyalty.
- Analyze key social media metrics (reach, engagement, conversion) and provide regular reports to optimize performance.
- Collaborate with cross-functional teams to align social media campaigns with overall marketing objectives.
- Stay up-to-date with current digital marketing trends, platform updates, and competitor activity.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 2+ years of experience in social media management or digital content creation.
- Proficiency in social media scheduling tools (e.g., Hootsuite, Buffer, or Meta Business Suite).
- Strong copywriting skills with a keen eye for visual aesthetics and graphic design (e.g., Canva, Adobe Creative Suite).
- Ability to interpret analytics data and translate insights into actionable strategy.
- Excellent communication skills in English and Malay to effectively engage local audiences.
- Proven ability to manage multiple projects simultaneously under tight deadlines.