Deskripsi Pekerjaan
We're seeking a dynamic Social Media Manager to amplify the digital presence of our Australian engineering and construction client. This specialized role requires expertise in developing compelling content strategies for the B2B industrial sector, focusing on tower crane services, architectural design, and technical solutions. You'll craft engaging campaigns that resonate with industry professionals while driving brand awareness and lead generation across LinkedIn, Twitter, and industry-specific platforms.
The ideal candidate will bridge technical industry knowledge with creative storytelling to position our client as a thought leader. This remote position offers the opportunity to shape the company's digital voice in a growing global market while collaborating with cross-functional teams to align social initiatives with business objectives.
Tanggung Jawab
- Develop and execute data-driven social media strategies for engineering/construction sector
- Create industry-specific content including technical case studies, project showcases, and thought leadership articles
- Manage paid social advertising campaigns targeting B2B decision-makers in infrastructure and construction
- Analyze performance metrics using tools like Hootsuite Analytics and Google Analytics
- Coordinate with technical teams to translate complex engineering concepts into accessible social content
- Monitor industry trends and competitor activities to inform content strategy
- Manage community engagement and reputation across all social platforms
Kualifikasi
- Bachelor's degree in Marketing, Communications, or Engineering/Construction-related field
- 3+ years of social media management experience in B2B industrial sectors
- Proven portfolio of successful campaigns for engineering/construction brands
- Advanced proficiency in social media management tools (Hootsuite, Buffer, Sprout Social)
- Strong technical writing skills for complex industry content
- Certification in Social Media Marketing (Hootsuite, HubSpot) preferred
- Experience managing LinkedIn company pages for technical audiences
- Ability to work with cross-functional teams globally across time zones