Deskripsi Pekerjaan
We're a romantic Gen Z fashion brand experiencing explosive 10x growth and seeking a visionary Social Media Manager who embodies the coquette aesthetic and masters TikTok & Pinterest culture. If you thrive at the intersection of viral trends and storytelling, this role is your canvas to shape our digital narrative. You'll lead our social evolution across platforms, crafting content that resonates with our discerning Gen Z audience while driving measurable brand growth. Join our dynamic team where creativity meets strategy, and help us redefine fashion engagement for the next generation.
Tanggung Jawab
- Develop and execute multi-platform social media strategies prioritizing TikTok, Pinterest, and Instagram
- Create visually compelling content (video, graphics, copy) aligned with coquette aesthetic and Gen Z trends
- Manage content calendars and publishing schedules with brand consistency
- Analyze performance metrics to optimize engagement and conversion strategies
- Collaborate with creative team on campaign ideation and cross-platform integration
- Monitor industry trends and competitor activities to maintain competitive edge
- Build and nurture online communities through authentic engagement
Kualifikasi
- 3+ years social media management experience with fashion/beauty brands
- Deep expertise in TikTok algorithm and Pinterest content strategy
- Proven track record of creating viral Gen Z-focused content
- Proficiency in analytics tools (Meta Business Suite, Google Analytics)
- Strong graphic design/video editing skills (Canva, Premiere Pro)
- Fluency in coquette aesthetic and emerging Gen Z cultural trends
- Ability to work in fast-paced startup environment with minimal supervision