Deskripsi Pekerjaan
Toffin Indonesia is seeking a passionate Social Media Marketing Specialist to lead our digital storytelling efforts. We are a forward-thinking brand that values creativity and fresh ideas, and we are seeking an individual who can create impactful content and collaborate with top creators to amplify our message. As a key member of our marketing team, you will be responsible for developing and executing comprehensive social media strategies that drive brand awareness, engagement, and growth. You will craft compelling copy, design stunning visuals, and manage our online community to ensure a consistent and positive brand voice. Collaboration is at the heart of what we do; you will work closely with influencers and content creators to produce authentic and engaging campaigns. This is a full-time opportunity in Jakarta Utara, offering a chance to work in a fast-paced, innovative environment. You will have the autonomy to experiment with new formats and trends while adhering to brand guidelines. If you have a keen eye for detail, a deep understanding of platform algorithms, and a desire to grow with a dynamic company, we want to meet you. Your work will directly influence how our audience perceives and connects with Toffin Indonesia, making this an exciting role for a creative professional.
Tanggung Jawab
- Develop and execute comprehensive social media strategies to increase brand awareness and audience engagement.
- Create high-quality, engaging content including graphics, videos, and written copy tailored to platforms like Instagram, TikTok, and Facebook.
- Manage and grow the company's social media community by responding to comments, messages, and fostering positive interactions.
- Analyze social media performance metrics and provide data-driven insights to optimize future campaigns and content.
- Collaborate with influencers and content creators to execute integrated marketing campaigns and product launches.
- Stay abreast of the latest social media trends, tools, and best practices to keep our brand relevant.
Kualifikasi
- Minimum of 1-2 years of proven experience in Social Media Marketing or Digital Marketing roles.
- Strong creative writing skills in both English and Bahasa Indonesia.
- Proficiency in design tools such as Canva, Adobe Photoshop, or Premiere Pro.
- Excellent understanding of social media algorithms and platform-specific best practices.
- Ability to work independently as well as collaboratively within a creative team.
- Bachelor’s degree in Marketing, Communications, or a related field.