Deskripsi Pekerjaan
Are you a creative storyteller looking to make a tangible impact in the dynamic fitness industry? Anytime Fitness is searching for a driven Social Media Marketing Executive to become a key member of our team in the vibrant Klang/Port Klang area. As the face of our brand in the digital space, you will have the unique opportunity to shape how our global community connects with fitness, health, and wellness. Your primary mission will be to plan, create, and manage compelling content across all major social media platforms to build lasting relationships with our members. We are looking for a proactive professional who understands the power of digital engagement and is eager to drive brand awareness and membership growth through innovative storytelling.
In this role, you will oversee the entire social media lifecycle, ensuring our voice remains consistent, engaging, and relevant to our target audience. From crafting eye-catching visuals to writing persuasive copy, every interaction counts. If you are passionate about the fitness sector and possess a keen eye for trends, we want to hear from you. Join us in our mission to help people get healthier and stronger, one post at a time.
Tanggung Jawab
- Plan, create, and schedule high-quality content (images, videos, copy) for Facebook, Instagram, TikTok, and LinkedIn to maximize engagement.
- Develop and execute comprehensive social media strategies to increase follower growth and enhance brand visibility.
- Monitor social media trends and analyze competitor activities to stay ahead of the curve and identify new opportunities.
- Analyze performance metrics (KPIs) and generate weekly reports to optimize future campaigns and content strategies.
- Collaborate closely with the sales and operations teams to promote membership drives, events, and new club openings.
- Engage actively with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
- Manage social media advertising budgets to ensure cost-effective targeting and maximum ROI.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Proven experience (1-2 years) in social media management or digital marketing roles.
- Strong portfolio showcasing creative content creation, including writing, graphic design, and video editing.
- Excellent written and verbal communication skills in English and Bahasa Malaysia.
- Proficiency in social media management tools (e.g., Buffer, Hootsuite, Later) and analytics platforms.
- Creative mindset with the ability to adapt quickly to changing trends and platform algorithms.
- Ability to work independently as well as part of a collaborative, high-energy team.