Deskripsi Pekerjaan
Join Hebe Beauty's dynamic marketing team as a Social Media Marketing Executive and shape our digital presence in the thriving beauty industry. We're seeking a creative strategist passionate about transforming trends into viral campaigns that captivate audiences and drive brand loyalty. In this pivotal role, you'll craft compelling content across platforms, analyze performance metrics, and collaborate with cross-functional teams to elevate our brand voice. If you thrive in fast-paced environments where creativity meets data-driven decisions, this opportunity offers the perfect canvas to showcase your social media expertise while contributing to innovative beauty marketing initiatives.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, and emerging platforms
- Create engaging content (graphics, videos, copy) aligned with beauty industry trends and brand aesthetics
- Manage community engagement, respond to inquiries, and foster authentic customer relationships
- Analyze performance metrics using tools like Meta Business Suite and Google Analytics to optimize campaigns
- Collaborate with product teams to launch integrated social media campaigns for new beauty products
- Monitor industry trends and competitor activities to identify growth opportunities
- Coordinate with influencers and brand ambassadors for strategic partnerships
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years social media marketing experience, preferably in beauty/FMCG industry
- Proficiency in social media management tools (Meta Business Suite, Hootsuite, Canva)
- Strong portfolio demonstrating creative content creation and campaign execution
- Excellent analytical skills with ability to translate metrics into actionable insights
- Deep understanding of beauty consumer behavior and platform algorithms
- Exceptional written communication and visual storytelling abilities