Deskripsi Pekerjaan
Join Anradus as a dynamic Social Media Marketing Executive specializing in the fast-paced FMCG sector. We are seeking a creative and strategic thinker to develop and execute comprehensive digital marketing strategies that drive brand awareness and achieve tangible business growth. In this role, you will be the voice of the brand across various digital channels, crafting engaging content that resonates with our target audience and enhances our market presence.
As part of our marketing team, you will manage end-to-end social media campaigns, from conceptualization to execution and analysis. You will have the opportunity to work with cross-functional teams to produce high-quality visuals and copy that align with our FMCG goals. This is an excellent opportunity for a marketing professional to leverage their skills in a thriving environment, contributing to the company's expansion and digital transformation.
Tanggung Jawab
- Develop and implement strategic social media marketing plans tailored to the FMCG industry to maximize brand visibility.
- Create, curate, and manage engaging visual and written content (images, videos, copy) for platforms such as Facebook, Instagram, LinkedIn, and TikTok.
- Analyze key performance metrics (KPIs) and social media insights to optimize content strategy and improve engagement rates.
- Stay updated on the latest digital trends, tools, and algorithms to ensure the company remains competitive.
- Collaborate with the creative and product teams to align social media campaigns with product launches and promotional activities.
- Engage with online communities and respond to customer inquiries in a timely and professional manner to foster brand loyalty.
- Conduct market research to identify audience preferences, trending topics, and competitor activities.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience (2+ years) in social media marketing, specifically within the FMCG, retail, or consumer goods industry.
- Strong copywriting and content creation skills with a keen eye for design and aesthetics.
- Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite) and basic graphic design tools.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Creative mindset with the ability to generate innovative ideas for campaigns and storytelling.
- Strong interpersonal skills and the ability to work effectively in a fast-paced team environment.