Deskripsi Pekerjaan
Are you a trendsetter with a pulse on the influencer marketing landscape? Grace And Glow is on an exciting growth trajectory, and we are looking for a dynamic Social Media Marketing Executive (KOL) to join our high-performing team in Mid Valley City. In this role, you will be the bridge between our brand and the vibrant world of Key Opinion Leaders (KOLs) and content creators.
As our KOL Specialist, you will spearhead our influencer outreach programs, manage end-to-end campaign lifecycles, and ensure our brand voice resonates across social platforms. We are looking for someone who is not just data-driven but also possesses a keen eye for aesthetic content and a natural ability to build long-term relationships with creators. If you are passionate about digital marketing and eager to make a tangible impact in the beauty and personal care industry, we want to hear from you!
Tanggung Jawab
- Identify, recruit, and onboard potential KOLs and content creators that align with the Grace And Glow brand identity.
- Manage end-to-end influencer campaigns, from initial briefing and content approval to final performance tracking.
- Negotiate partnership terms and contracts to ensure cost-effective and high-ROI collaborations.
- Monitor social media trends, competitor activities, and influencer marketing innovations to keep our strategies ahead of the curve.
- Build and maintain strong, long-term relationships with a database of influencers and talent agencies.
- Analyze campaign performance metrics (Engagement, Reach, Conversion) and provide actionable insights for future marketing efforts.
- Coordinate with the internal creative team to ensure influencer content aligns with our overarching brand messaging.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 1-3 years of experience in social media marketing, influencer management, or PR, preferably within the beauty or lifestyle sector.
- Strong understanding of TikTok, Instagram, and YouTube algorithms and content trends.
- Excellent communication, negotiation, and interpersonal skills to manage diverse influencer relationships.
- Ability to multitask in a fast-paced environment and meet tight project deadlines.
- Data-savvy with experience in using marketing analytics tools to track campaign success.
- A proactive learner who is always up-to-date with the latest social media features and marketing best practices.