Deskripsi Pekerjaan
Are you a creative storyteller with a passion for health and wellness? Caremark Sdn Bhd is seeking a dynamic Social Media Marketing Executive to join our team in Subang Jaya. We are a fast-growing player in the nutrition supplement industry, and we need your expertise to elevate our brand presence across social platforms.
In this role, you will be the voice of our brand, specifically targeting the Chinese-speaking market. You will conceptualize, execute, and optimize end-to-end social media campaigns that don't just generate likes, but drive measurable sales results. From crafting compelling copy for Facebook to producing engaging video content, you will play a pivotal role in educating our audience and building a loyal customer community. If you are data-driven, creative, and thrive in a fast-paced environment, we want to hear from you.
Tanggung Jawab
- Develop and execute high-impact social media marketing strategies focused on nutrition supplement products.
- Create high-quality, culturally relevant Chinese content (copywriting and visual assets) for Facebook and other platforms.
- Plan and produce engaging video campaigns, including short-form content and product demonstrations.
- Manage end-to-end community engagement, responding to inquiries and building positive brand sentiment.
- Analyze campaign performance metrics (ROAS, engagement rates, reach) to optimize content strategy.
- Collaborate with the sales team to align social media efforts with revenue targets and promotions.
- Stay updated with the latest social media trends, algorithm changes, and health/wellness industry insights.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in social media management or digital marketing.
- Mandarin proficiency is mandatory for content creation and community management.
- Proven track record of managing Facebook Business Manager and content creation tools (e.g., Canva, CapCut).
- Strong understanding of direct response marketing and sales-driven content strategies.
- Excellent verbal and written communication skills in both English and Mandarin.
- Ability to work independently, manage multiple deadlines, and adapt to changing market trends.
- Previous experience in the health, beauty, or supplement industry is a strong advantage.