Deskripsi Pekerjaan
WeSearch@Searchers & Staffers Corp. is seeking a results-driven Social Media Marketing Officer to elevate our digital presence and engage with our growing audience. In this dynamic role, you'll develop and execute comprehensive social media strategies across platforms like Facebook, Instagram, LinkedIn, and TikTok. You'll create compelling content calendars, manage community interactions, and analyze performance metrics to optimize campaigns. Collaborate with our creative team to produce visually stunning assets that align with brand guidelines while staying ahead of emerging trends. Monitor competitor activities and industry innovations to identify growth opportunities. Track KPIs including engagement rates, conversion metrics, and ROI to demonstrate campaign effectiveness. This position requires a blend of creativity, analytical thinking, and strategic planning to position our brand as a thought leader in the marketing landscape.
Tanggung Jawab
- Develop and implement multi-platform social media strategies aligned with business objectives
- Create engaging content calendars including text, graphics, videos, and stories
- Monitor social channels, respond to inquiries, and foster community engagement
- Analyze campaign performance using analytics tools and generate monthly reports
- Collaborate with design and content teams to produce cohesive brand messaging
- Track industry trends and competitor activities to identify opportunities
- Manage paid social media campaigns within allocated budgets
- Optimize posting schedules based on audience behavior analysis
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of professional social media management experience
- Proven expertise in creating content for diverse social platforms
- Strong analytical skills with experience using tools like Facebook Insights, Google Analytics, or Hootsuite
- Excellent written communication and visual storytelling abilities
- Ability to work collaboratively in cross-functional teams
- Knowledge of SEO principles and content optimization
- Experience managing paid social advertising campaigns