Deskripsi Pekerjaan
Join iQIYI International's dynamic marketing team as a Social Media Operation Specialist and become a key player in our digital transformation journey. We're seeking a creative and tech-savvy professional to manage and optimize our TikTok presence, one of the world's fastest-growing social media platforms.
In this exciting role, you'll be responsible for developing and implementing strategies to increase our brand's visibility, engagement, and follower base on TikTok. You'll work closely with content creators, marketing teams, and stakeholders to ensure our social media presence aligns with our overall business objectives and resonates with our target audience.
The ideal candidate will have a deep understanding of TikTok's algorithm, content trends, and best practices for driving organic growth. You'll be expected to monitor performance metrics, analyze data, and continuously optimize our content strategy to maximize reach and engagement.
If you're passionate about social media, have a keen eye for viral content, and want to contribute to a leading global entertainment platform, we encourage you to apply for this exciting opportunity in Jakarta.
Tanggung Jawab
- Manage day-to-day operations of iQIYI International's TikTok accounts, including content scheduling, publishing, and community management
- Develop and implement data-driven strategies to increase follower growth, engagement rates, and brand awareness on TikTok
- Create compelling and shareable content tailored for TikTok's unique platform requirements and audience preferences
- Monitor TikTok trends, algorithm updates, and competitor activities to identify opportunities for content optimization
- Analyze performance metrics and provide regular reports on key KPIs including reach, engagement, follower growth, and conversion rates
- Collaborate with content creators, marketing teams, and cross-functional departments to ensure cohesive brand messaging
- Stay up-to-date with TikTok's features, tools, and best practices to maximize platform utilization
- Identify and engage with potential brand partnerships and influencer collaborations to expand our TikTok presence
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- Minimum 2 years of experience in social media management, with proven expertise in TikTok operations
- Strong understanding of TikTok's algorithm, content trends, and best practices for organic growth
- Excellent analytical skills with the ability to interpret data and derive actionable insights
- Creativity and ability to produce engaging, shareable content tailored for TikTok's audience
- Experience with social media management tools, analytics platforms, and content scheduling software
- Strong communication skills and ability to collaborate effectively with cross-functional teams
- Fluency in both English and Bahasa Indonesia, with exceptional written communication skills