Deskripsi Pekerjaan
Join our innovative team as a Social Media Specialist and become a trendsetter in the dynamic beauty and hair care industry! We're seeking a creative visionary to spearhead our digital presence, craft compelling narratives, and drive brand engagement across social platforms. If you're passionate about emerging beauty trends and possess a knack for creating viral content that captivates audiences, this role is your opportunity to make a significant impact. You'll develop data-driven strategies to boost brand awareness, foster community growth, and position our brand at the forefront of beauty innovation. Collaborate with cross-functional teams to ensure consistent brand messaging while staying ahead of digital marketing evolutions. This is a chance to shape how consumers perceive beauty standards in Indonesia's vibrant market.
Tanggung Jawab
- Develop and implement comprehensive social media strategies across all platforms (Instagram, TikTok, Facebook, etc.)
- Create engaging content (visual, video, written) that reflects current beauty trends and brand aesthetics
- Analyze performance metrics to optimize campaigns and maximize ROI
- Monitor industry trends and competitor activities to identify opportunities
- Manage community engagement, respond to comments, and handle customer inquiries
- Collaborate with design and marketing teams for cohesive brand storytelling
- Plan and execute paid social media advertising campaigns
- Report on KPIs and provide actionable insights for strategy refinement
Kualifikasi
- Proven experience (2+ years) as a Social Media Specialist or Digital Marketing role
- Deep understanding of social media algorithms and platform-specific best practices
- Portfolio demonstrating successful content creation and campaign management
- Strong analytical skills with experience using social media analytics tools
- Excellent written and visual communication skills in both English and Indonesian
- Knowledge of beauty industry trends and consumer preferences
- Proficiency in graphic design tools (Canva, Adobe Creative Suite) and video editing
- Ability to work independently and manage multiple projects simultaneously