Deskripsi Pekerjaan
Are you a creative storyteller with a passion for the food and beverage industry? Goday Indonesia Food is seeking a dynamic and trend-savvy Social Media Specialist to join our growing team in Jakarta Utara. In this role, you will be the voice of our brand across all digital channels, driving engagement, building community, and transforming our social presence into a vibrant culinary destination.
The ideal candidate is obsessed with current trends, understands the nuances of short-form video content, and knows exactly how to spark conversation in the Indonesian market. You will play a pivotal role in shaping our brand identity, launching exciting campaigns, and turning followers into loyal brand advocates. We are looking for someone who thrives in a fast-paced environment and is ready to take our social media game to the next level.
Note: Goday Indonesia Food maintains a transparent recruitment process; please be advised that we never request any payment or fees during any stage of our hiring process.
Tanggung Jawab
- Develop, implement, and manage comprehensive social media strategies across platforms including Instagram, TikTok, and Facebook.
- Produce high-quality, engaging content including short-form videos (Reels/TikToks), photography, and compelling copy.
- Monitor and analyze social media KPIs, providing monthly reports and actionable insights to optimize performance.
- Engage actively with the community by responding to comments and messages to maintain a positive brand sentiment.
- Stay ahead of digital trends, platform algorithm updates, and viral content ideas relevant to the F&B industry.
- Collaborate with the marketing team to execute integrated brand campaigns and product launches.
- Manage an editorial content calendar to ensure consistent posting and brand messaging.
Kualifikasi
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
- Minimum 2 years of experience as a Social Media Specialist or Content Creator, preferably in the F&B or Lifestyle sector.
- Strong portfolio demonstrating successful social media growth, campaign engagement, or viral content creation.
- Proficiency in content creation tools (CapCut, Adobe Creative Suite, or similar video editing software).
- Excellent command of Bahasa Indonesia and English, with a flair for creative and witty copywriting.
- Deep understanding of digital marketing metrics and platform-specific advertising tools (Meta Business Suite, TikTok Ads).
- Highly creative, data-driven, and capable of working effectively under deadlines.