Deskripsi Pekerjaan
Are you a creative storyteller with a passion for digital growth? Syarikat Yoong Onn is seeking a dynamic Social Media Specialist to join our marketing team in Nilai. In this role, you will be the voice of our brands, driving engagement, building community, and executing data-driven social media strategies that elevate our market presence.
We are looking for a digital native who stays ahead of trends, understands platform algorithms, and knows how to craft content that resonates with our audience. You will have the creative freedom to experiment with new formats while ensuring brand consistency across all digital touchpoints. If you are analytical, tech-savvy, and ready to make a significant impact on our brand visibility, we would love to meet you.
Tanggung Jawab
- Develop and execute comprehensive social media strategies to increase brand awareness and engagement.
- Create, curate, and schedule high-quality content (text, image, and video) across all platforms including Facebook, Instagram, TikTok, and LinkedIn.
- Monitor, analyze, and report on social media performance metrics to optimize future campaigns.
- Engage with our online community by responding to comments and inquiries in a professional, brand-aligned tone.
- Collaborate with the internal marketing team to align social media efforts with broader business goals and product launches.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Manage paid social media advertising budgets and perform A/B testing on ad creatives.
Kualifikasi
- Diploma or Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- Minimum 1-2 years of experience in social media management or digital marketing.
- Proven track record of building and managing successful brand social media channels.
- Strong understanding of social media algorithms, analytics tools (e.g., Meta Business Suite, Google Analytics), and content scheduling platforms.
- Excellent proficiency in copywriting, storytelling, and visual content creation.
- Basic knowledge of graphic design or video editing tools (e.g., Canva, CapCut, Adobe Creative Suite).
- Strong analytical skills with the ability to translate data into actionable insights.
- Ability to work independently and collaboratively in a fast-paced environment.