Deskripsi Pekerjaan
We are seeking a dynamic Social Media Specialist with 3+ years of experience to elevate our digital presence. Join Surya Multi Laksana's marketing team to drive brand engagement across Instagram and TikTok platforms. You'll create compelling content, analyze performance metrics, and optimize social media strategies to maximize reach and conversion. The ideal candidate combines creative flair with data-driven insights, particularly within the fashion industry. This role offers the opportunity to shape our brand's voice and connect with fashion-forward audiences through innovative digital campaigns.
In this position, you'll develop content calendars, produce visually striking assets, and monitor industry trends to keep our brand ahead of the curve. You'll collaborate with cross-functional teams to ensure cohesive messaging across all channels while leveraging analytics to refine our social media approach. If you're passionate about transforming social media engagement into measurable business growth and thrive in a fast-paced creative environment, we want to hear from you.
Tanggung Jawab
- Manage and grow company presence on Instagram and TikTok platforms
- Create, curate, and schedule engaging visual and written content
- Analyze performance metrics using social media analytics tools
- Develop data-driven strategies to optimize engagement and reach
- Monitor industry trends and competitor activities
- Collaborate with marketing team on integrated campaigns
- Respond to user inquiries and comments promptly
- Prepare monthly performance reports with actionable insights
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 3 years of professional social media management experience
- Proven expertise with Instagram and TikTok algorithms
- Strong portfolio demonstrating content creation skills
- Experience with social media analytics tools (e.g., Sprout Social, Hootsuite)
- Fashion industry background or relevant portfolio
- Excellent written communication and storytelling abilities
- Proficiency in graphic design and video editing software