Deskripsi Pekerjaan
Join Solar Company's dynamic marketing team as a Social Media Specialist! We're seeking a creative and data-driven professional to elevate our brand's digital presence across all social platforms. In this pivotal role, you'll develop and execute engaging content strategies, manage community interactions, and analyze campaign performance to drive brand awareness and customer engagement. You'll collaborate closely with marketing teams to align social initiatives with business goals while staying ahead of emerging trends and platform algorithm changes. This is an excellent opportunity to shape our brand's voice in the renewable energy sector while working in a fast-paced, innovative environment.
Tanggung Jawab
- Develop and implement comprehensive social media strategies across platforms (Facebook, Instagram, LinkedIn, TikTok)
- Create compelling visual and written content aligned with brand voice and marketing objectives
- Monitor social channels, engage with followers, and respond to inquiries/comments
- Analyze performance metrics using tools like Facebook Insights and Google Analytics
- Coordinate with design team for asset creation and campaign materials
- Manage social media advertising campaigns and optimize ROI
- Track industry trends and competitor activities to identify opportunities
- Prepare monthly performance reports with actionable insights
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of professional social media management experience
- Proven portfolio of successful social media campaigns
- Proficiency in graphic design tools (Canva, Adobe Creative Suite)
- Strong analytical skills with experience in social media analytics
- Excellent written and verbal communication skills
- Knowledge of SEO principles and content marketing best practices
- Ability to work independently and manage multiple projects