Deskripsi Pekerjaan
Expat. Roasters Indonesia is seeking a highly creative, commercially driven, and data-oriented Social Media Specialist to lead and execute our brand's social media strategy. In this pivotal role, you'll shape our digital narrative across platforms, drive engagement with coffee enthusiasts worldwide, and translate brand values into compelling content that resonates with our global audience. You'll collaborate with marketing and product teams to develop campaigns that boost brand awareness, foster community growth, and ultimately contribute to business objectives. This position requires a blend of creative storytelling, analytical prowess, and strategic thinking to navigate the dynamic social media landscape while maintaining authentic connections with our diverse community of expats and locals.
Our ideal candidate thrives in a fast-paced environment, stays ahead of digital trends, and can transform data into actionable insights. You'll own our social media calendar, manage cross-platform content distribution, and continuously optimize performance through A/B testing and analytics. If you're passionate about coffee culture, digital innovation, and building meaningful online communities, we invite you to help us elevate Expat. Roasters Indonesia's digital presence and connect with coffee lovers across the archipelago and beyond.
Tanggung Jawab
- Develop and execute comprehensive social media strategies aligned with brand objectives and target audience demographics
- Create, curate, and schedule engaging content across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms
- Monitor, analyze, and report on social media metrics to measure campaign effectiveness and ROI
- Manage community engagement, respond to inquiries, and foster positive brand interactions
- Collaborate with marketing team to ensure cohesive brand messaging across all channels
- Stay current with social media trends, algorithm changes, and competitive landscape
- Coordinate with graphic designers and content creators to produce high-visual assets
- Implement paid social media campaigns with budget optimization and performance tracking
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 3+ years of proven experience in social media management with portfolio of successful campaigns
- Proficiency in social media analytics tools (Meta Business Suite, Google Analytics, Sprout Social)
- Exceptional written and verbal communication skills in English and Bahasa Indonesia
- Strong graphic design skills with ability to create visually compelling content
- Data-driven mindset with ability to interpret metrics and optimize strategies
- Experience managing social media for B2C brands in F&B or lifestyle industry
- Ability to work independently with minimal supervision while collaborating cross-functionally