Deskripsi Pekerjaan
Expat. Roasters Indonesia is seeking a highly creative, commercially driven, and data-oriented Social Media Specialist to lead and execute our brand's social media strategy. Join our vibrant team in Bali and become the digital voice of our premium coffee brand, reaching both expat and local audiences across Indonesia and beyond. This role requires a strategic thinker who can transform marketing goals into engaging social campaigns that drive brand awareness, community growth, and measurable business results.
You'll be responsible for developing compelling content across Instagram, Facebook, and emerging platforms, leveraging analytics to optimize performance and ROI. The ideal candidate will thrive in a fast-paced environment, balancing creative storytelling with data-driven decision-making. If you're passionate about coffee culture, digital innovation, and building meaningful online communities, we invite you to apply and help shape Expat. Roasters' digital future.
Tanggung Jawab
- Develop and implement comprehensive social media strategies aligned with brand objectives
- Create engaging visual and written content for multiple platforms (Instagram, Facebook, TikTok)
- Monitor performance metrics using analytics tools to optimize campaigns
- Manage community engagement, responding to comments and messages
- Collaborate with marketing team on integrated campaigns and promotions
- Stay current with social media trends and algorithm changes
- Coordinate with influencers and brand ambassadors for partnerships
- Generate monthly performance reports with actionable insights
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of social media management experience
- Proven track record of growing social media engagement and followers
- Strong portfolio showcasing content creation and campaign results
- Proficiency in social media analytics tools (Meta Business Suite, Google Analytics)
- Excellent written communication and copywriting skills
- Experience with social media advertising and budget management
- Knowledge of coffee industry trends preferred