Deskripsi Pekerjaan
Join J&T Express as a Social Media Specialist to shape our digital presence across Indonesia's dynamic market. We're seeking a creative strategist to amplify our brand voice, drive audience engagement, and convert social interactions into measurable business growth. You'll develop compelling content strategies that resonate with diverse demographics while maintaining brand consistency across all platforms. This role offers the opportunity to work within a fast-paced logistics environment where your social media expertise directly impacts customer acquisition and brand loyalty.
As a key member of our marketing team, you'll collaborate with cross-functional departments to align social initiatives with broader business objectives. We value data-driven decision-making, so you'll analyze campaign performance metrics to optimize content and strategies continuously. If you're passionate about leveraging social trends to build meaningful connections and drive results, we encourage you to apply and help us elevate our digital footprint.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across platforms (Instagram, Facebook, LinkedIn, TikTok)
- Create engaging visual and written content aligned with brand guidelines and audience preferences
- Monitor social channels for customer inquiries, comments, and industry trends
- Analyze performance metrics (engagement, reach, conversions) and optimize campaigns
- Collaborate with design teams to produce high-quality assets for campaigns
- Manage community engagement and build relationships with followers
- Report on social media ROI and provide actionable insights to stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience managing corporate social media accounts
- Proven track record of creating viral content and driving engagement
- Proficiency in social media analytics tools (Meta Business Suite, Hootsuite)
- Strong understanding of Indonesian social media landscape and trends
- Excellent written and verbal communication skills in English and Bahasa Indonesia
- Ability to work in a deadline-driven environment with multiple stakeholders