Deskripsi Pekerjaan
Asoka Fashion is seeking a creative and results-driven Social Media Specialist to elevate our digital presence. In this role, you'll be the architect of our Instagram and TikTok ecosystems, transforming our brand narrative into engaging visual stories that resonate with fashion enthusiasts. You'll develop content strategies that drive community growth, increase brand visibility, and ultimately boost sales through compelling storytelling and trend-driven campaigns.
The ideal candidate thrives in fast-paced digital environments, with a proven ability to translate fashion concepts into scroll-stopping content. You'll collaborate with design and marketing teams to maintain brand consistency while exploring innovative formats like Reels, Stories, and TikTok challenges. Your analytical mindset will help optimize content performance through data-driven decisions, ensuring our social channels remain dynamic and conversion-focused.
This position offers the opportunity to shape Asoka Fashion's digital identity in Jakarta's competitive fashion landscape. If you're passionate about combining creativity with data to build meaningful online communities, we encourage you to apply and join our growing team.
Tanggung Jawab
- Manage and grow Instagram and TikTok accounts with daily content creation and strategic posting schedules
- Develop engaging visual content (photos, videos, stories) aligned with fashion industry trends
- Analyze performance metrics to optimize content strategy and engagement rates
- Monitor social media trends and competitor activities to identify opportunities
- Coordinate with marketing team for campaign integration and brand consistency
- Manage community engagement through comments, messages, and interactive features
- Prepare monthly performance reports with actionable insights for leadership
Kualifikasi
- Proven experience managing Instagram and TikTok for fashion or lifestyle brands
- Strong portfolio demonstrating creative content creation and community growth
- Proficiency in social media analytics tools and performance reporting
- Deep understanding of fashion industry trends and digital marketing principles
- Excellent written and visual communication skills in English and Bahasa Indonesia
- Ability to work collaboratively in cross-functional teams
- Knowledge of social media advertising basics and content scheduling tools