Deskripsi Pekerjaan
PT Estetika Sukses Abadi, a forward-thinking and innovative company, is actively searching for a talented and passionate Social Media Specialist to bolster our growing team in Pluit, North Jakarta. We are looking for a digital native who lives and breathes social media, capable of transforming our brand's online presence into a vibrant hub of interaction and engagement. If you thrive on crafting compelling narratives, analyzing performance metrics, and staying ahead of the latest social media trends, this role offers a thrilling challenge.
As our Social Media Specialist, you will be at the forefront of our digital marketing efforts, responsible for developing and executing comprehensive social media strategies that align with our brand identity and business objectives. Your primary goal will be to enhance brand visibility, drive meaningful audience engagement, and cultivate a strong online community. This involves everything from conceptualizing creative content to managing daily postings, interacting with followers, and reporting on campaign effectiveness.
We seek an individual with a proven track record in digital marketing and social media management, ready to bring fresh ideas and a strategic approach to our platforms. You will work collaboratively with cross-functional teams, contributing to broader marketing initiatives and ensuring a cohesive brand message across all channels. This full-time position in Jakarta offers an exciting opportunity to shape the digital footprint of a dynamic company and play a key role in our continued success. Join PT Estetika Sukses Abadi and empower our brand's story in the digital realm!
Tanggung Jawab
- Develop, implement, and manage our social media strategy across platforms such as Instagram, Facebook, TikTok, and LinkedIn.
- Create, curate, and manage engaging written, image, and video content that aligns with brand guidelines and resonates with target audiences.
- Plan and schedule daily posts, stories, and campaigns, ensuring a consistent and optimized content calendar.
- Monitor social media channels for trends, competitor activities, and user feedback, responding to comments and messages promptly to foster community.
- Analyze social media performance using analytics tools, generate regular reports, and provide actionable insights for optimization.
- Stay up-to-date with the latest social media best practices, platform changes, and emerging technologies.
- Collaborate with the marketing team on integrated campaigns, content creation, and overall brand messaging.
- Identify and engage with relevant influencers and partners to expand reach and drive brand advocacy.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Proven work experience (2+ years) as a Social Media Specialist or similar digital marketing role.
- Excellent knowledge of various social media platforms, including their algorithms, best practices, and analytics tools.
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) for graphic design and video editing.
- Strong understanding of SEO and SEM principles as they relate to social media content.
- Exceptional written and verbal communication skills in English and Bahasa Indonesia.
- Ability to analyze data, interpret trends, and develop actionable strategies.
- Highly organized, detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.