Deskripsi Pekerjaan
Join Aesendia's dynamic marketing team as a Social Media Specialist and drive our digital presence in Indonesia's thriving aesthetic industry. We're seeking an innovative marketer to craft compelling social media strategies that elevate brand visibility, foster meaningful audience engagement, and accelerate business growth. In this role, you'll develop data-driven content calendars, manage cross-platform campaigns, and transform creative concepts into viral-worthy assets that resonate with beauty-conscious consumers. You'll collaborate with design and product teams to ensure brand consistency while staying ahead of emerging trends in social media technology and consumer behavior analytics. This position offers the opportunity to shape our digital narrative in a competitive market while working with cutting-edge beauty brands.
Tanggung Jawab
- Develop and implement comprehensive social media strategies aligned with brand objectives and KPIs
- Create, curate, and publish engaging content across Instagram, Facebook, TikTok, and LinkedIn
- Monitor social media trends and competitor activities to identify growth opportunities
- Analyze campaign performance metrics and optimize content for maximum reach and engagement
- Manage community interactions, respond to inquiries, and maintain positive brand voice
- Collaborate with graphic designers and copywriters to produce high-visual-content assets
- Coordinate with PR team for influencer partnerships and promotional campaigns
- Prepare monthly performance reports with actionable insights for stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 3+ years of proven social media management experience in beauty/aesthetic industry
- Expert knowledge of social media algorithms and platform-specific best practices
- Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite)
- Strong portfolio demonstrating successful content campaigns and audience growth
- Exceptional written and visual communication skills with attention to detail
- Ability to work collaboratively in fast-paced, deadline-driven environments
- Fluency in both English and Indonesian languages