Deskripsi Pekerjaan
Are you a creative visionary with a passion for digital storytelling? Hamaren Education Center is looking for a dynamic Social Media Specialist to join our team in Cikarang. We are dedicated to providing high-quality educational experiences, and we need a talented individual to amplify our voice, engage our community, and build our brand presence across all digital channels.
In this role, you will be at the forefront of our digital transformation. You will conceptualize, design, and execute compelling content that resonates with our target audience of students, parents, and educators. This is an exciting opportunity for someone who thrives in a fast-paced environment and wants to make a measurable impact on brand growth through innovation and data-driven creative strategies.
Tanggung Jawab
- Develop and execute comprehensive social media strategies aligned with our brand goals.
- Create, curate, and schedule high-quality content (text, image, and video) across platforms including Instagram, TikTok, and Facebook.
- Monitor and analyze social media KPIs to optimize performance and increase engagement.
- Engage actively with the community by responding to comments, messages, and inquiries in a professional manner.
- Collaborate with internal teams to promote educational events, programs, and center updates.
- Stay up-to-date with the latest digital marketing trends, platform features, and educational industry developments.
- Manage paid social media campaigns to reach broader audiences and drive conversions.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Creative Media, or a related field.
- Minimum 1-2 years of experience in social media management or digital content creation.
- Proficiency in design tools such as Canva, Adobe Photoshop, or Illustrator.
- Strong video editing skills for short-form content (e.g., CapCut, Premiere Rush).
- Excellent command of written and spoken Indonesian; proficiency in English is a plus.
- Strong creative mindset with the ability to turn abstract ideas into engaging visual content.
- Analytical skills to interpret social media metrics and provide actionable insights.
- Based in or willing to work on-site in Cikarang.