Deskripsi Pekerjaan
Join our dynamic marketing team as a Social Media Specialist and drive brand growth through innovative digital strategies. We're seeking a creative professional to develop compelling content that resonates with our target audience across social platforms. In this role, you'll curate high-quality visuals through photo and catalogue editing, execute data-driven campaigns, and leverage Key Opinion Leaders (KOLs) and influencers to amplify our brand message. You'll monitor engagement metrics, optimize content performance, and stay ahead of emerging social media trends to maximize brand visibility and conversion rates.
Our ideal candidate thrives in fast-paced environments and possesses a passion for storytelling through digital channels. You'll collaborate with cross-functional teams to align social initiatives with broader marketing goals while maintaining brand consistency. This position offers the opportunity to shape our digital footprint and contribute directly to business growth in a collaborative, results-oriented culture.
Tanggung Jawab
- Develop and execute multi-platform social media strategies to increase brand awareness and engagement
- Create, edit, and curate high-quality visual content including photos, catalogues, and graphics
- Plan, implement, and monitor performance-driven social media campaigns
- Identify and collaborate with relevant KOLs and influencers for brand partnerships
- Analyze social metrics and optimize content strategies based on performance data
- Manage community engagement and respond to user inquiries across platforms
- Stay updated on social media trends, algorithm changes, and best practices
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in social media management or digital marketing
- Proficiency in photo editing tools (Adobe Photoshop, Canva) and catalogue management
- Strong understanding of social media algorithms and platform-specific best practices
- Experience with KOL/influencer outreach and partnership management
- Excellent written communication skills in English and Bahasa Indonesia
- Data-driven mindset with experience in social analytics tools
- Creative thinker with ability to develop engaging content strategies