Deskripsi Pekerjaan
Join PinjamanGo's dynamic marketing team as a Social Media Specialist! We're seeking a creative strategist to amplify our brand presence in Indonesia's fintech landscape. This role offers the opportunity to shape our digital narrative across multiple platforms while driving measurable business results.
You'll develop comprehensive social media strategies that align with our customer acquisition goals, creating compelling content that resonates with our target audience. The ideal candidate thrives in data-driven environments, balancing creativity with analytical rigor to optimize campaign performance and engagement metrics.
At PinjamanGo, you'll collaborate with cross-functional teams to ensure brand consistency while staying ahead of digital marketing trends. This position is perfect for a social media enthusiast ready to make significant impact in Indonesia's growing financial technology sector.
Tanggung Jawab
- Develop and execute multi-platform social media strategies across Facebook, Instagram, LinkedIn, and TikTok
- Create engaging content calendars with original graphics, videos, and copywriting
- Monitor performance metrics using analytics tools to optimize campaign ROI
- Manage community engagement through timely responses and proactive relationship building
- Coordinate with marketing team to align social initiatives with overall brand messaging
- Conduct competitor analysis and industry trend research for strategic insights
- Manage paid social advertising campaigns with budget optimization
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years experience in social media management
- Proven expertise in content creation for Indonesian social platforms
- Strong analytical skills with experience in social media analytics tools
- Exceptional written communication in both English and Indonesian
- Proficiency in graphic design tools (Canva, Adobe Creative Suite)
- Ability to work in fast-paced fintech environment with tight deadlines