Deskripsi Pekerjaan
Join J&T Express as a Social Media Specialist and drive our digital transformation by optimizing META platforms (Facebook, Instagram, WhatsApp) to elevate brand presence, boost audience engagement, and maximize sales conversions. You'll craft compelling content strategies, manage cross-platform campaigns, and analyze performance metrics to refine our social media approach. This role requires a blend of creativity and data-driven decision-making to position J&T Express as a leader in Indonesia's logistics sector. Collaborate with marketing teams to align social initiatives with business objectives while staying ahead of emerging digital trends.
Tanggung Jawab
- Develop and execute comprehensive META platform strategies to increase brand visibility and engagement
- Create, schedule, and publish high-quality content (text, images, videos) across social channels
- Monitor social media performance metrics (CTR, engagement, conversions) and generate optimization reports
- Manage paid social media campaigns with budget allocation and ROI analysis
- Coordinate with marketing teams to ensure brand consistency across all digital touchpoints
- Respond to audience inquiries and maintain positive brand interactions
- Research industry trends and competitor activities to identify growth opportunities
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years experience managing META platforms (Facebook/Instagram)
- Proven track record of increasing engagement metrics and sales conversions
- Strong portfolio demonstrating content creation and campaign management
- Proficiency in social media analytics tools (Meta Business Suite, Google Analytics)
- Excellent written communication skills in both English and Bahasa Indonesia
- Ability to work in a fast-paced environment with tight deadlines