Deskripsi Pekerjaan
Join Pathlab's dynamic marketing team as a Social Media Specialist and become the voice of our brand in the digital space. We're seeking a creative strategist to craft compelling social media campaigns that elevate brand visibility, drive audience engagement, and directly support our marketing performance goals. In this pivotal role, you'll develop data-driven content strategies across multiple platforms, analyze campaign effectiveness, and stay ahead of emerging digital trends to maintain competitive advantage.
As a key member of our marketing ecosystem, you'll collaborate with cross-functional teams to ensure brand consistency while developing innovative content that resonates with our target audience. The ideal candidate combines analytical rigor with creative flair, leveraging social media analytics to optimize content performance and maximize ROI. If you're passionate about digital storytelling and possess a proven track record of growing brand communities, Pathlab offers an exciting opportunity to shape our social media presence.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across platforms (Instagram, Facebook, LinkedIn, Twitter)
- Create engaging content including graphics, videos, and written posts aligned with brand voice
- Monitor social channels for trends, comments, and messages with timely engagement
- Analyze campaign performance using analytics tools to optimize content strategy
- Collaborate with marketing team to ensure brand consistency across all channels
- Manage social media calendar and posting schedules for maximum impact
- Stay updated on platform algorithm changes and emerging social media trends
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of social media management experience
- Proficiency in social media analytics tools (Meta Business Suite, Hootsuite, Google Analytics)
- Strong understanding of content creation principles and visual design basics
- Experience with social media advertising campaigns and budget management
- Excellent written and verbal communication skills in English and Indonesian
- Ability to work independently and collaboratively in fast-paced environment