Deskripsi Pekerjaan
Join Superskin Beauty Clinic as the creative force behind our digital brand identity. As our Social Media Specialist, you'll orchestrate our entire social media ecosystem – from strategy and content creation to community engagement and performance analytics. You'll transform our vision into compelling narratives that captivate our audience, drive brand loyalty, and convert followers into loyal clients. This role requires a blend of strategic thinking, creative flair, and data-driven decision-making to elevate our presence across all digital touchpoints.
At Superskin Beauty Clinic, we're revolutionizing beauty experiences through innovative treatments and exceptional customer care. You'll collaborate with our marketing team to develop campaigns that resonate with our beauty-conscious audience, leveraging trends in aesthetics, wellness, and lifestyle. Your work will directly impact our brand growth and customer acquisition in the competitive beauty industry.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across all platforms (Instagram, Facebook, TikTok, etc.)
- Create original, engaging content including graphics, videos, and written posts aligned with brand voice
- Manage community engagement, respond to inquiries, and foster meaningful customer relationships
- Analyze performance metrics using tools like Meta Business Suite and Google Analytics
- Collaborate with marketing team on integrated campaigns and promotional events
- Monitor industry trends and competitor activities to identify opportunities
- Optimize ad campaigns for maximum ROI and lead generation
- Maintain consistent brand messaging across all digital channels
Kualifikasi
- Proven experience in end-to-end social media management (3+ years)
- Portfolio demonstrating successful content creation and campaign execution
- Proficiency in graphic design tools (Canva, Adobe Creative Suite) and video editing
- Strong analytical skills with experience interpreting social media metrics
- Understanding of beauty industry trends and consumer behavior
- Excellent written and verbal communication skills in Indonesian and English
- Ability to work independently and manage multiple projects simultaneously
- Relevant degree in Marketing, Communications, or related field