Deskripsi Pekerjaan
Join Erajaya's dynamic marketing team as a Social Media Specialist - Supervisor! This pivotal role combines creative content development with strategic leadership to elevate our brand's digital presence. You'll spearhead innovative campaigns across multiple platforms, crafting compelling narratives that drive engagement and conversions. As a supervisor, you'll mentor a talented content team while collaborating with cross-functional departments to ensure cohesive brand messaging. This position requires a strategic thinker who can translate marketing objectives into viral-worthy content while maintaining strict brand guidelines. You'll analyze performance metrics to optimize content strategies and stay ahead of emerging social media trends. If you're passionate about digital storytelling and have a proven track record of growing online communities, this is your opportunity to make a significant impact at one of Indonesia's leading retail companies.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across all platforms
- Lead a team of content creators to produce high-impact visual and written content
- Coordinate with marketing, sales, and product teams for integrated campaigns
- Analyze performance metrics and prepare actionable reports for stakeholders
- Monitor industry trends and implement innovative engagement tactics
- Manage community interactions and ensure brand consistency across channels
- Oversee paid social media campaigns and optimize ROI
- Maintain content calendars and ensure timely publication of materials
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 3 years of social media management experience
- 1+ years in supervisory/leadership role
- Proven success developing viral content campaigns
- Expertise in social media analytics tools (e.g., Sprout Social, Hootsuite)
- Strong understanding of Indonesian social media landscape
- Exceptional written communication in English and Bahasa Indonesia
- Proficiency in graphic design and video editing software