Deskripsi Pekerjaan
We are seeking an experienced, data-driven, and highly proactive Sr. SEO & Content Automation Specialist to spearhead our digital marketing initiatives. This role requires a strategic thinker who can optimize organic search performance while implementing cutting-edge automation solutions to streamline content workflows. You'll collaborate with cross-functional teams to enhance brand visibility, drive qualified traffic, and improve user engagement through innovative SEO strategies. The ideal candidate will leverage analytics to inform content decisions, identify growth opportunities, and ensure our digital ecosystem remains competitive in the rapidly evolving digital landscape.
Tanggung Jawab
- Develop and execute comprehensive SEO strategies to improve organic rankings and drive qualified traffic
- Implement and manage content automation tools to streamline creation, publication, and distribution workflows
- Conduct in-depth keyword research, competitive analysis, and technical SEO audits
- Collaborate with content teams to align SEO initiatives with content calendars and business objectives
- Monitor performance metrics using analytics platforms and provide actionable insights
- Optimize website architecture, meta tags, and on-page elements for search visibility
- Stay current with algorithm updates and emerging SEO automation technologies
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of SEO experience with proven track record of improving organic rankings
- Expertise in SEO tools (SEMrush, Ahrefs, Google Analytics) and automation platforms
- Strong data analysis skills with ability to translate insights into actionable strategies
- Experience with CMS platforms (WordPress) and marketing automation tools
- Excellent written communication and project management abilities
- Certification in SEO (e.g., Google Analytics, HubSpot) preferred