Deskripsi Pekerjaan
Are you a social media powerhouse with a passion for luxury timepieces? Watches Trader is seeking a highly creative and data-driven Sr. Social Media Specialist to join our dynamic team in Jakarta Selatan. As we continue to dominate the premium watch market, we need a visionary leader to craft compelling narratives that resonate with horology enthusiasts and collectors alike.
In this role, you will be the voice of our brand across all social platforms. You won't just be posting content; you will be architecting high-impact digital campaigns that drive brand awareness, foster community engagement, and directly contribute to our sales growth. If you thrive on trends, possess an aesthetic eye for premium photography, and know how to turn followers into loyal customers, we want to meet you.
Tanggung Jawab
- Develop and execute comprehensive social media strategies aligned with business goals and luxury market standards.
- Oversee end-to-end content production, including high-quality photography, videography, and copy for Instagram, TikTok, and LinkedIn.
- Manage community engagement, fostering authentic relationships with our audience and watch enthusiasts.
- Analyze performance metrics (KPIs) to provide actionable insights and optimize campaign ROI.
- Collaborate with the sales and marketing teams to execute promotional events and product launches.
- Monitor horology trends and competitor activity to maintain our brand’s competitive edge.
- Manage social media advertising budgets and coordinate with influencers to extend brand reach.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 3-5 years of experience in social media management, preferably within the fashion, luxury, or lifestyle sector.
- Proven track record of growing social media accounts and driving engagement.
- Strong understanding of platform algorithms (Instagram, TikTok, YouTube) and advertising tools (Meta Business Suite).
- Excellent command of English and Bahasa Indonesia, with superior copywriting and storytelling skills.
- Proficiency in design tools like Adobe Creative Cloud or Canva.
- Deep passion for watches and an understanding of the luxury secondary market is highly preferred.