Deskripsi Pekerjaan
Are you a strategic thinker with a passion for uncovering consumer insights? Private Advertiser is seeking a Strategic Marketing and Research Manager to lead our market intelligence initiatives. In this pivotal role, you will drive growth opportunity analysis and shape the future of our FMCG brands. You will be responsible for synthesizing complex market data into actionable strategies that resonate with consumers.
As the key driver of our research function, you will collaborate closely with cross-functional teams to ensure our marketing efforts are data-backed and consumer-centric. If you thrive in a fast-paced environment and possess the analytical skills to lead high-impact projects, we invite you to apply.
Tanggung Jawab
- Lead comprehensive market intelligence and competitive analysis for FMCG brands.
- Develop and execute consumer research strategies to uncover actionable insights.
- Analyze market trends and growth opportunities to inform strategic decision-making.
- Present research findings and strategic recommendations to senior leadership.
- Oversee the research budget and manage external research partners.
- Drive the integration of consumer insights into product development and marketing campaigns.
- Monitor brand performance metrics and adjust strategies as needed.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in marketing research, strategic marketing, or FMCG.
- Strong proficiency in data analysis tools (e.g., SPSS, Tableau, Excel).
- Excellent written and verbal communication skills.
- Proven track record of delivering data-driven marketing strategies.
- Experience managing market research projects from conception to execution.
- Strategic mindset with the ability to translate data into business value.