Deskripsi Pekerjaan
George P. Johnson (GPJ) is the world's leading experiential marketing agency. For over 100 years, we have been creating powerful brand experiences that move people to action. Our IGNITE Internship Program is designed to cultivate the next generation of talent in the experiential marketing industry. We are seeking a dynamic and highly motivated Strategy Intern to join our team in Singapore.
This is an exceptional opportunity to gain hands-on experience working on global and regional accounts. You will work alongside seasoned strategists to uncover deep consumer insights, define brand positioning, and shape the strategic direction for innovative live and virtual experiences. As a Strategy Intern, you will not just be watching from the sidelines; you will be contributing to real projects that directly impact our clients' businesses.
From ideation in brainstorming sessions to conducting thorough competitive audits, your analytical and creative skills will be put to the test. You will assist in building strategic frameworks, developing detailed audience profiles, and supporting the creative team with actionable insights. Your day-to-day will involve qualitative and quantitative research, trend spotting, and presenting your findings to the wider team. Deliverables may include competitive landscapes, customer journey maps, and strategic briefs that form the backbone of our creative work.
We pride ourselves on a culture of collaboration, creativity, and continuous learning. The IGNITE Internship Program is GPJ's flagship talent pipeline, offering unparalleled exposure to the end-to-end process of experiential marketing. You will learn how we bring the world's biggest brands to life through immersive storytelling and state-of-the-art technology.
If you are a curious, critical thinker with a passion for brands, pop culture, and human behavior, we want to hear from you. Join us to ignite your potential and help create the future of brand experiences!
Tanggung Jawab
- Support the strategy team in conducting qualitative and quantitative research to uncover consumer and market insights.
- Assist in the development of strategic frameworks, including audience personas, journey maps, and competitive audits.
- Collaborate with creative teams to translate insights into compelling campaign narratives and experiential concepts.
- Participate in brainstorming sessions and contribute fresh ideas for new business pitches and existing client projects.
- Prepare presentation decks, reports, and documentation for internal and client-facing meetings.
- Monitor industry trends, cultural shifts, and competitor activities to identify opportunities for innovation.
- Support the project management team in coordinating timelines, meetings, and project deliverables.
Kualifikasi
- Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
- Strong analytical and critical thinking skills with a knack for problem-solving.
- Excellent written and verbal communication skills in English.
- Highly proficient in Microsoft Office Suite (PowerPoint, Excel, Word).
- A genuine passion for brands, storytelling, and experiential marketing.
- Self-starter with a proactive attitude and the ability to work in a fast-paced environment.
- Prior internship experience in marketing, advertising, or consulting is a plus.
- Must be eligible to work in Singapore.