Deskripsi Pekerjaan
We are a leading global digital services and imaging company dedicated to innovation and excellence. We are currently looking for a Strategy & Product Marketing Specialist to join our dynamic team in Pasir Panjang. In this pivotal role, you will bridge the gap between our technical software solutions and our target market, driving product adoption and revenue growth. You will work closely with product management and sales teams to develop compelling go-to-market strategies that resonate with our clients.
Your primary focus will be on understanding customer needs, analyzing market trends, and crafting messaging that highlights the unique value of our digital imaging services. You will oversee product launches, create high-impact marketing collateral, and optimize our digital presence. If you are a strategic thinker with a passion for technology and a knack for storytelling, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive product marketing strategies and go-to-market plans for software and digital services.
- Craft compelling value propositions and messaging that differentiate our products in the competitive market landscape.
- Collaborate with cross-functional teams including product management, sales, and engineering to align marketing initiatives with business goals.
- Conduct in-depth market research and competitive analysis to identify trends, opportunities, and customer pain points.
- Manage the end-to-end product launch process, ensuring all assets, communications, and timelines are met.
- Create and optimize marketing collateral, including whitepapers, case studies, and digital content.
- Monitor and report on campaign performance metrics to optimize ROI and drive continuous improvement.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 3-5 years of experience in product marketing, strategy, or digital marketing within the tech or software industry.
- Strong understanding of the digital services and imaging technology landscape.
- Proven experience in managing product launches and developing go-to-market strategies.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Superior written and verbal communication skills, with a focus on persuasive storytelling.
- Proficiency in marketing tools (e.g., Salesforce, HubSpot, SEO platforms) and project management software.