Deskripsi Pekerjaan
Are you a strategic thinker with a passion for education and growth? Wesley Methodist School is looking for a dynamic Student Recruitment and Marketing Manager to lead our efforts in expanding our student body and enhancing our institutional brand. Based in the vibrant city of George Town, Penang, you will play a pivotal role in driving the school's growth through innovative marketing strategies and seamless admissions processes.
In this role, you will bridge the gap between our academic excellence and prospective families. You will be responsible for crafting compelling narratives that showcase our unique value proposition, managing the end-to-end admissions funnel, and fostering strong relationships with key stakeholders. If you are looking for a challenging yet rewarding opportunity to make a tangible impact on students' lives, we want to hear from you.
Our ideal candidate is a creative problem-solver with a proven track record in recruitment marketing and business development. You will work closely with the senior leadership team to execute comprehensive marketing campaigns, organize open days, and leverage digital platforms to reach a wider audience. Join us in our mission to create an outstanding student experience and shape the future leaders of tomorrow.
Tanggung Jawab
- Develop and execute comprehensive student recruitment strategies to meet enrollment targets and drive school growth.
- Manage the end-to-end admissions process, ensuring a seamless and welcoming experience for prospective students and families.
- Lead the creation of high-impact marketing campaigns, including digital advertising, social media content, and print materials.
- Oversee brand management activities to maintain and enhance Wesley Methodist School's reputation in the local community.
- Plan and execute campus events, open days, and information sessions to engage potential applicants.
- Analyze marketing data and admissions metrics to optimize performance and ROI of recruitment initiatives.
- Cultivate relationships with partners, local businesses, and community leaders to expand our network and referral base.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3-5 years of experience in student recruitment, admissions, or marketing within the education sector.
- Strong understanding of digital marketing tools, SEO, and social media management platforms.
- Excellent verbal and written communication skills in English and Bahasa Malaysia.
- Proven ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Charismatic and personable with a passion for education and student development.