Deskripsi Pekerjaan
Join PT Grand Fan Indonesia as a Team Leader for Key Opinion Leaders (KOL) and Affiliate Specialists, focusing on TikTok's dynamic ecosystem. Lead innovative strategies to amplify brand presence through strategic KOL partnerships and performance-driven affiliate campaigns. This leadership role requires expertise in navigating TikTok's algorithm, negotiating high-value collaborations, and driving measurable ROI through creative content and data-driven optimization.
You'll spearhead a team dedicated to identifying emerging trends, cultivating influencer relationships, and scaling affiliate programs that resonate with Gen Z audiences. The position offers the opportunity to shape the future of digital marketing in Indonesia's fast-growing social commerce landscape while mentoring a passionate team of marketing specialists.
Tanggung Jawab
- Lead and mentor a team of KOL and affiliate marketing specialists
- Develop and execute TikTok-specific KOL partnership strategies
- Design performance-based affiliate campaigns with measurable KPIs
- Negotiate contracts with micro to macro influencers across Indonesia
- Analyze campaign data to optimize content and conversion rates
- Collaborate with creative teams to produce TikTok-native content
- Monitor competitor strategies and industry best practices
- Report on campaign ROI and present insights to stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, or Business
- 3+ years of experience in KOL/affiliate marketing leadership
- Proven track record managing TikTok influencer campaigns
- Expertise in affiliate program setup and performance tracking
- Strong negotiation and relationship management skills
- Data analysis proficiency with marketing analytics tools
- Deep understanding of TikTok's algorithm and trends
- Experience leading cross-functional marketing teams