Deskripsi Pekerjaan
Are you a bridge-builder between complex technical product features and customer-centric value propositions? We are looking for a highly analytical and creative Technical Marketing Manager to join our growing team in Metro Manila. In this role, you will lead the strategic marketing initiatives for our technical offerings, ensuring that our messaging resonates with both decision-makers and end-users.
The ideal candidate possesses a deep understanding of the software or engineering landscape, combined with the ability to translate intricate specifications into compelling market narratives. You will collaborate closely with product development, sales, and content teams to drive lead generation, enhance brand positioning, and maximize market share. If you are passionate about data-driven marketing and thrive in a fast-paced environment, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive go-to-market strategies for new technical products and feature releases.
- Translate complex technical concepts into clear, impactful marketing collateral, including whitepapers, case studies, and blog posts.
- Collaborate with product teams to gather deep product insights and translate them into value-driven messaging.
- Monitor market trends, perform competitor analysis, and adjust marketing tactics to maintain a competitive edge.
- Manage end-to-end digital marketing campaigns across SEO, SEM, and social channels to drive lead acquisition.
- Analyze campaign performance metrics to provide actionable insights and optimize ROI.
- Organize and represent the company at industry webinars, trade shows, and technical demonstrations.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Computer Science, Engineering, or a related technical field.
- 3+ years of experience in technical marketing, product marketing, or a related role within the technology sector.
- Strong technical aptitude with the ability to quickly grasp and explain complex systems.
- Excellent copywriting and content creation skills with a portfolio of technical writing.
- Proven track record in managing integrated digital marketing campaigns and utilizing CRM/Marketing Automation tools.
- Strong analytical mindset, proficiency in data visualization, and experience with Google Analytics or similar tools.
- Ability to work independently and manage multiple projects in a high-growth, fast-paced environment.