Deskripsi Pekerjaan
Join Pengiklan Anonim's dynamic marketing team as a TikTok Ads Specialist and revolutionize our digital presence! This pivotal role involves strategizing, executing, and optimizing TikTok advertising campaigns to drive measurable business growth. You'll leverage cutting-edge ad formats and targeting capabilities to maximize ROI, increase brand visibility, and generate qualified leads. Collaborate with creative teams to develop compelling ad content, conduct rigorous A/B testing, and analyze performance data to continuously refine campaign strategies. If you're passionate about emerging social media trends and have a knack for turning creative concepts into high-converting ads, this is your opportunity to make a significant impact in Indonesia's digital marketing landscape.
Tanggung Jawab
- Design, launch, and manage end-to-end TikTok advertising campaigns across various objectives (awareness, traffic, conversions)
- Optimize ad performance through continuous monitoring, bid adjustments, and audience targeting refinements
- Develop comprehensive campaign reports with actionable insights for stakeholders
- Conduct A/B testing on ad creatives, landing pages, and audience segments
- Stay updated on TikTok's latest advertising features, algorithm changes, and compliance requirements
- Collaborate with design teams to produce engaging, platform-specific ad content
- Manage advertising budgets efficiently to achieve cost-per-acquisition targets
- Analyze competitor strategies and market trends to identify competitive advantages
Kualifikasi
- Minimum 2 years of hands-on experience with TikTok Ads platform and campaign management
- Proven track record of driving measurable results through social media advertising
- Strong analytical skills with ability to interpret campaign data and optimize performance
- Familiarity with TikTok's advertising ecosystem including Ads Manager, Pixel, and third-party tracking tools
- Expertise in audience segmentation, behavioral targeting, and lookalike audience creation
- Experience developing ad creatives tailored for TikTok's unique format and demographics
- Ability to translate marketing objectives into actionable TikTok advertising strategies
- Excellent communication skills with ability to present campaign insights to non-technical stakeholders