Deskripsi Pekerjaan
At TikTok, our Global Business Solutions (GBS) team is dedicated to providing innovative and integrated digital marketing solutions to brands and advertisers worldwide. We are seeking a highly motivated and experienced Brand Product Solutions and Operations specialist to join our Brand & Measurement team for the APAC region. As a key member of the team, you will drive the strategy, execution, and optimization of TikTokās brand product offerings, working at the intersection of product, sales, and marketing to ensure our solutions are market-leading and deliver exceptional results for advertisers.
In this role, you will lead operational initiatives that enhance the lifecycle of brand productsāfrom ideation and launch to scaling across the APAC market. You will collaborate closely with cross-functional teams to develop measurement frameworks, analyze performance data, and provide insights that shape product roadmaps. Your work will directly influence how brands leverage TikTok to achieve their marketing objectives, making this a critical position within our growing GBS organization.
We are looking for a strategic thinker with strong operational expertise and a deep passion for the digital advertising landscape. If you thrive in a fast-paced, dynamic environment and are eager to make an impact on one of the world's most popular platforms, we encourage you to apply.
Tanggung Jawab
- Lead the product operations for TikTok's brand advertising solutions, ensuring seamless delivery and continuous optimization.
- Collaborate with product management, engineering, and sales teams to define brand measurement roadmaps and prioritize features based on advertiser needs.
- Develop and implement operational processes to scale brand programs and measurement solutions across the APAC region.
- Analyze campaign and performance data to generate actionable insights and strategic recommendations for advertisers and internal stakeholders.
- Manage go-to-market launches for new brand products, including creating enablement materials, tracking adoption metrics, and driving cross-functional alignment.
- Build and maintain strong relationships with key advertisers and measurement partners to understand market trends and inform product enhancements.
- Identify opportunities for process improvement and automation to increase operational efficiency and scale best practices.
- Support the creation of training content and conduct workshops for internal teams and external partners on brand measurement and product capabilities.
Kualifikasi
- Bachelor's degree in Business, Marketing, Analytics, or a related field; advanced degree preferred.
- 5+ years of experience in digital advertising, product operations, brand marketing, or a similar role.
- Deep understanding of brand advertising metrics, measurement frameworks, and attribution models (e.g., brand lift studies, viewability, incrementality).
- Proven ability to manage complex projects, cross-functional stakeholders, and competing priorities in a fast-paced environment.
- Strong analytical skills with proficiency in data tools (Excel, SQL, or similar); experience with data visualization platforms a plus.
- Experience in the APAC market and familiarity with regional advertising ecosystems highly preferred.
- Excellent communication and presentation skills; fluency in English is required, additional languages are a plus.
- Strategic mindset with a results-driven attitude and a passion for innovation in digital media.