Deskripsi Pekerjaan
Goldilocks Bakeshop is seeking a dynamic Trade and Marketing Manager to drive our brand's market expansion and revenue growth. In this pivotal role, you'll craft data-driven marketing strategies that enhance brand visibility across retail channels and digital platforms. You'll lead cross-functional initiatives to develop compelling campaigns, optimize trade promotions, and forge strategic partnerships with distributors and retailers. The ideal candidate will possess a deep understanding of consumer behavior, emerging market trends, and competitive landscapes within the Philippine food industry. You'll be instrumental in increasing market share through innovative merchandising solutions and localized marketing tactics that resonate with Filipino consumers.
Tanggung Jawab
- Develop and execute comprehensive trade marketing strategies to drive sales growth across Metro Manila
- Lead end-to-end campaign management from concept to implementation for product launches and promotions
- Analyze market data and consumer insights to identify growth opportunities and optimize marketing ROI
- Build and maintain strategic relationships with key retail partners and distribution channels
- Manage promotional calendars and in-store merchandising plans to maximize brand visibility
- Collaborate with product development teams to align marketing initiatives with new product offerings
- Monitor competitor activities and market trends to inform strategic decision-making
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5 years of experience in trade marketing or brand management roles
- Proven track record of developing successful marketing campaigns in the F&B sector
- Strong analytical skills with proficiency in market research and data interpretation
- Excellent negotiation and partnership-building abilities with retail stakeholders
- Expert knowledge of Philippine consumer market dynamics and retail landscape
- Proficiency in digital marketing tools and CRM systems
- Exceptional leadership and cross-functional collaboration skills