Deskripsi Pekerjaan
Join our dynamic team as a Trade Marketing & Activations Coordinator, where you'll be instrumental in driving brand visibility and sales growth through strategic in-store initiatives. Based in Manila, you'll orchestrate comprehensive trade marketing campaigns, ensuring seamless execution of promotions and sampling activities that captivate consumers and maximize ROI. This role demands meticulous coordination between internal teams and external partners to maintain brand consistency across all touchpoints. You'll analyze market trends, optimize promotional strategies, and provide actionable insights to enhance product placement and consumer engagement. If you're passionate about bridging the gap between marketing strategy and on-ground execution, this position offers the perfect platform to shape impactful brand experiences.
Tanggung Jawab
- Plan and execute trade marketing campaigns aligned with sales objectives
- Monitor in-store promotional execution and compliance with brand standards
- Manage end-to-end sampling programs and promotional events
- Collaborate with distributors and retail partners for optimal in-store visibility
- Analyze campaign performance metrics and prepare impact reports
- Coordinate logistics for promotional materials and event staffing
- Ensure adherence to promotional budgets and regulatory requirements
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 1-2 years experience in trade marketing or brand activation roles
- Strong project management and organizational skills
- Excellent communication and stakeholder management abilities
- Proficiency in MS Office and marketing analytics tools
- Knowledge of FMCG retail landscape and consumer behavior
- Ability to work independently and manage multiple projects