Deskripsi Pekerjaan
Are you a passionate marketing professional with a flair for luxury retail and consumer experience? L'Occitane is seeking a dynamic and detail-oriented Trade Marketing Executive to join our team in the Central Region. In this pivotal role, you will be the guardian of the Maison’s brand image, ensuring our retail activations are not only impeccably executed but also drive desirability and sell-through across our premium touchpoints.
As a key player in our marketing department, you will bridge the gap between global brand strategy and local retail reality. You will work closely with cross-functional teams to curate immersive in-store experiences that resonate with our sophisticated clientele. If you possess a keen eye for aesthetics, a data-driven approach to campaign performance, and a desire to elevate brand presence in a high-growth environment, we want to hear from you.
Tanggung Jawab
- Plan and execute seasonal trade marketing calendars and in-store promotional activities.
- Coordinate with visual merchandising teams to ensure all activations align with L'Occitane’s global brand guidelines.
- Analyze sell-through data and campaign performance to provide actionable insights for future marketing initiatives.
- Manage end-to-end POSM (Point of Sale Materials) production, from design brief to final installation.
- Collaborate with the sales team to develop tactical programs that drive store traffic and increase conversion rates.
- Monitor competitor activities in the luxury retail space to identify market opportunities and threats.
- Maintain effective communication with retail store managers to ensure flawless execution of marketing campaigns.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 2-3 years of experience in trade marketing or retail operations, preferably within the beauty or luxury retail sector.
- Strong understanding of retail dynamics and consumer behavior in the Singapore market.
- Exceptional project management skills with the ability to handle multiple priorities under tight deadlines.
- Proficiency in data analysis tools (Excel) and marketing software.
- Strong creative vision with an impeccable attention to detail.
- Excellent communication and interpersonal skills, capable of building strong relationships with internal and external stakeholders.