Deskripsi Pekerjaan
Join Ajinomoto (Malaysia) Berhad, a global leader in food innovation dedicated to 'Eat Well, Live Well.' We are seeking a dynamic and results-driven Trade Marketing Executive to join our Food Service Business Department based in Bukit Jalil, Kuala Lumpur.
In this pivotal role, you will be responsible for executing comprehensive trade marketing plans specifically designed to grow Ajinomoto's brand presence and market share within the competitive HORECA (Hotel, Restaurant, Cafe) channel. Your primary focus will be driving sales, increasing brand visibility, and enhancing customer engagement through impactful promotions and partnerships.
Working closely with the sales team and external stakeholders, you will coordinate product launches, manage POSM (Point of Sale Materials), organize trade events, and analyze market insights to ensure our brands are the preferred choice among food service professionals.
This is a fantastic opportunity for a passionate marketer to make a tangible impact at a globally respected company while accelerating their career in the FMCG and Food Service industry.
Tanggung Jawab
- Develop and execute strategic trade marketing plans for the Food Service Business (HORECA) to achieve sales targets and brand objectives.
- Collaborate with the sales force to implement in-store visibility, product placement, and merchandising initiatives.
- Coordinate with creative agencies to produce compelling Point-of-Sale Materials (POSM) and promotional collaterals.
- Monitor market trends, competitor activities, and customer insights to identify growth opportunities.
- Plan and execute trade shows, product demonstrations, and customer engagement events.
- Manage the trade promotion budget, ensuring efficient allocation and optimal ROI on marketing spend.
- Build and maintain strong relationships with key distributors and strategic HORECA accounts.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 2-3 years of experience in Trade Marketing, Brand Management, or Sales within the FMCG industry.
- Experience in the Food Service or HORECA sector is highly preferred.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent analytical and data interpretation skills, with proficiency in Microsoft Excel.
- Outstanding communication and interpersonal skills in English and Bahasa Malaysia.
- Creative, proactive, and a true team player with a results-oriented mindset.
- Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel).