Deskripsi Pekerjaan
Wipro is seeking a dynamic and experienced Trade Marketing Executive / Senior Trade Marketing Executive to join our marketing team in Subang Jaya, Selangor. In this pivotal role, you will be responsible for developing and executing trade marketing strategies that drive brand visibility and sales growth across key retail channels. You will collaborate closely with sales teams, distributors, and retailers to ensure effective execution of promotional activities and marketing campaigns.
As a key member of the marketing department, you will analyze market trends, monitor competitor activities, and provide actionable insights to optimize trade investments. Your ability to build strong relationships with retail partners and internal stakeholders will be crucial in achieving business objectives and enhancing our market presence.
If you are a proactive and results-oriented marketing professional with a passion for trade marketing, we invite you to apply and contribute to our continued success.
Tanggung Jawab
- Develop and implement trade marketing plans aligned with overall business objectives and brand strategies.
- Manage relationships with key retailers and distributors to optimize shelf space, visibility, and promotional support.
- Coordinate and execute in-store promotions, product launches, and trade events to drive consumer engagement and sales.
- Monitor and analyze sales data, market trends, and competitor activities to identify opportunities and adjust strategies.
- Prepare and manage trade marketing budgets, ensuring efficient allocation of resources and ROI tracking.
- Collaborate with sales and brand teams to ensure consistent messaging and execution across all touchpoints.
- Provide training and support to field sales teams on trade marketing initiatives and best practices.
- Prepare regular reports and presentations on trade marketing performance and insights for management review.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 3 years of experience in trade marketing, sales, or brand management (senior role requires 5+ years).
- Proven track record of developing and executing successful trade marketing programs.
- Strong understanding of retail dynamics and distributor management in the Malaysian market.
- Excellent analytical, negotiation, and communication skills.
- Ability to work cross-functionally and manage multiple projects simultaneously.
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word); experience with CRM or trade marketing software is a plus.
- Fluency in English and Bahasa Malaysia; additional languages are an advantage.