Deskripsi Pekerjaan
Alpen Food Industry is a leading player in the food industry, committed to delivering high-quality products to consumers across Indonesia. We are currently seeking a strategic and experienced Trade Marketing Manager to drive our trade marketing initiatives and ensure flawless retail execution.
As the Trade Marketing Manager, you will be responsible for developing and implementing trade marketing strategies that align with brand objectives and sales targets. You will work closely with cross-functional teams to design merchandising solutions, manage promotional calendars, and evaluate ROI of trade activities. Your insights will guide category growth and enhance our presence in modern and traditional trade channels.
Key aspects of this role include leading the annual trade marketing planning process, negotiating with retail partners, and monitoring competitive activity. We are looking for a professional with proven experience in trade marketing, strong leadership skills, and a deep understanding of the Indonesian retail landscape.
If you are passionate about driving brand growth through effective trade strategies and execution, we invite you to apply and be part of our dynamic team.
Tanggung Jawab
- Develop and execute integrated trade marketing strategies to drive brand visibility and sales growth across all retail channels.
- Lead the planning and implementation of in-store promotions, merchandising displays, and retailer-specific programs.
- Collaborate with sales, marketing, and category teams to align trade initiatives with overall business objectives.
- Manage trade marketing budgets, ensuring optimal allocation and tracking of expenses to maximize ROI.
- Monitor and analyze market trends, competitor activities, and consumer insights to identify opportunities for growth.
- Build strong relationships with key retail partners to negotiate promotional placements and secure prime shelf space.
- Evaluate the effectiveness of trade programs and provide actionable recommendations for continuous improvement.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of experience in trade marketing, preferably in the FMCG industry.
- Proven track record of developing and executing successful trade marketing campaigns.
- Strong analytical skills and proficiency in data analysis tools to measure campaign performance.
- Excellent communication, negotiation, and interpersonal skills.
- Deep understanding of the Indonesian retail landscape, including modern and traditional trade channels.
- Ability to work cross-functionally and manage multiple projects in a fast-paced environment.
- Proficiency in English and Bahasa Indonesia, both written and spoken.