Deskripsi Pekerjaan
Are you a strategic and dynamic marketing professional with a proven ability to drive brand visibility and sales growth in the retail space? Do you have a deep understanding of the FMCG landscape and a passion for creating winning in-store strategies?
Our client, a leading private advertiser with a strong portfolio of FMCG brands, is seeking a highly motivated Trade Marketing Manager to join their team in Bonifacio Global City. This is an exceptional opportunity to take ownership of the trade marketing function and directly influence the company's market share and profitability.
As the Trade Marketing Manager, you will act as the crucial link between the brand marketing and sales teams. You will be responsible for developing and executing comprehensive trade marketing plans that resonate with key retail partners and captivate end consumers. You will lead the charge in creating impactful in-store campaigns, managing merchandising standards, and optimizing the point-of-sale experience. Your analytical skills will be key in monitoring performance, managing trade budgets, and providing actionable insights to maximize return on investment. You will negotiate trade terms, plan promotional calendars, and ensure perfect execution across all channels.
This role is perfect for a commercially astute marketer who combines creative flair with a data-driven mindset. You will thrive in a fast-paced environment and have the resilience to manage multiple projects simultaneously. If you are ready to make a tangible impact on a leading FMCG portfolio and accelerate your career in a high-growth environment, we invite you to apply today.
Tanggung Jawab
- Develop and implement annual trade marketing plans and calendar in alignment with brand and sales strategies.
- Lead the design and execution of in-store promotional campaigns, merchandising displays, and point-of-sale materials.
- Build and nurture strong relationships with key retail partners (modern trade, general trade) to secure optimal shelf placement and visibility.
- Manage the trade marketing budget, ensuring efficient allocation of resources to maximize ROI and sales volume.
- Analyze sales data, market trends, and competitive activities to identify opportunities for growth and optimize promotional effectiveness.
- Collaborate closely with Brand Marketing to ensure brand consistency and the successful launch of new products.
- Develop and deliver compelling trade presentations and negotiate joint business plans with retail accounts.
- Track and report on KPIs related to market share, distribution, pricing, and promotional lift.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 4-6 years of experience in Trade Marketing, Category Management, or Channel Marketing within the FMCG industry.
- Proven track record of developing and executing successful in-store campaigns that drove measurable sales growth.
- Strong negotiation, communication, and presentation skills.
- Highly analytical with advanced proficiency in Microsoft Excel and data analysis tools.
- Deep understanding of the Philippine retail landscape (Modern Trade, General Trade, E-commerce).
- Creative thinker with strong project management skills and the ability to manage multiple priorities.
- Willingness to work in Bonifacio Global City (BGC).