Deskripsi Pekerjaan
Join PT Unicharm as a strategic Trade Marketing Manager and become the driving force behind our market expansion in Malaysia. In this pivotal role, you'll bridge the gap between Sales and Marketing, transforming brand objectives into actionable trade programs that maximize profitability, market share, and visibility. You'll develop innovative in-store promotions, manage trade campaigns, and analyze market data to identify growth opportunities. If you're passionate about consumer behavior and thrive in dynamic retail environments, this position offers the chance to shape Unicharm's presence in Malaysia's competitive FMCG landscape.
As a key member of our marketing team, you'll collaborate closely with sales, distribution, and brand teams to ensure cohesive execution of trade strategies. Your expertise will directly impact our bottom line by optimizing promotional spend, strengthening retailer partnerships, and enhancing brand equity across key retail channels. This role requires a strategic thinker with hands-on experience in trade execution and a proven ability to deliver measurable results in fast-paced markets.
Tanggung Jawab
- Develop and execute comprehensive trade marketing strategies aligned with brand objectives and sales targets
- Design in-store promotions, merchandising programs, and trade campaigns to drive consumer engagement
- Analyze market trends, competitor activities, and sales data to identify growth opportunities
- Collaborate with sales teams to align trade programs with distribution network capabilities
- Manage trade marketing budgets to maximize ROI and ensure cost-effective campaign execution
- Build and maintain strong relationships with key retail partners, distributors, and trade stakeholders
- Monitor campaign performance metrics and prepare detailed reports on market share and profitability
- Lead cross-functional projects to ensure seamless integration of marketing and sales initiatives
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
- Minimum 5 years of trade marketing experience in FMCG or retail sectors
- Proven track record of developing and executing successful trade marketing campaigns
- Strong analytical skills with ability to interpret market data and consumer insights
- Expertise in managing promotional budgets and demonstrating ROI
- Excellent negotiation and relationship-building skills with retailers and distributors
- Proficiency in marketing analytics tools and trade planning software
- Strategic thinking with ability to translate brand goals into actionable trade programs