Deskripsi Pekerjaan
Join Himalaya Wellness as a Trade Marketing Manager and spearhead innovative strategies to drive brand growth and market penetration. In this pivotal role, you'll develop and execute comprehensive trade marketing initiatives that enhance brand visibility, optimize distribution channels, and boost sales performance across key retail networks. You'll collaborate with cross-functional teams to align trade marketing campaigns with overall business objectives, ensuring seamless integration between marketing and sales operations.
Himalaya Wellness offers a dynamic environment where your expertise in trade promotions, retail partnerships, and market analytics will directly impact our market leadership. We provide competitive compensation packages, comprehensive benefits, and clear pathways for professional advancement. If you're passionate about transforming market challenges into growth opportunities and thrive in results-driven settings, this is your chance to elevate your career with a globally recognized wellness brand.
Tanggung Jawab
- Develop and implement comprehensive trade marketing strategies to maximize brand visibility and sales across distribution channels
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities
- Build and maintain strong relationships with key trade partners, distributors, and retailers
- Plan and execute promotional campaigns, in-store activations, and trade events
- Manage trade marketing budgets and ROI analysis to optimize resource allocation
- Collaborate with sales teams to ensure alignment of marketing initiatives with sales targets
- Monitor and evaluate trade marketing performance metrics and provide actionable insights
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5 years of trade marketing experience with 2+ years in managerial role
- Proven track record of developing and executing successful trade marketing campaigns
- Strong analytical skills with ability to interpret market data and consumer insights
- Excellent negotiation and stakeholder management skills
- Proficiency in marketing analytics tools and retail planning software
- Strategic thinking with ability to translate business goals into actionable trade plans